CBME China stands as a cornerstone event in the global children, baby, and maternity products industry, drawing thousands of professionals to Shanghai each year. Organized by Informa Markets, this premier trade fair has solidified its reputation as the world’s largest expo of its kind since its inception in 2001. Held annually at the National Exhibition and Convention Center (NECC) in Shanghai, it serves as a dynamic platform for manufacturers, distributors, and buyers to showcase cutting-edge products, forge partnerships, and explore emerging trends in a rapidly evolving market. With a sprawling exhibition space and a diverse range of offerings, CBME China continues to shape the future of the industry.
CBME China has grown exponentially over its 24-year history, reflecting the booming demand for high-quality children, baby, and maternity products. The 2024 edition, held from July 17-19, welcomed over 3,500 exhibitors showcasing more than 4,500 brands across 320,000 square meters of exhibition space. This scale underscores its role as a global hub, attracting upwards of 100,000 professional visitors, including buyers from retail chains, e-commerce platforms, and specialty stores. International participation is a hallmark, with pavilions from countries like Canada, South Korea, and Australia highlighting global innovation alongside China’s robust domestic market.The event’s growth mirrors the transformation of consumer preferences in China and beyond. Young parents today prioritize safety, sustainability, and personalization, driving demand for organic products, smart technology, and eco-friendly materials. CBME China responds by curating specialized zones, such as the Natural Products Zone and Smart Retail Zone, which debuted to address these trends. These areas spotlight advancements like biodegradable diapers, AI-powered baby monitors, and modular strollers, offering a glimpse into the industry’s future.
One of CBME China’s greatest strengths is its ability to foster meaningful business connections. The expo serves as a matchmaking platform, enabling exhibitors to meet distributors, secure export deals, and expand their networks. For instance, brands like Babycare, a six-year exhibitor, reported connecting with 20,000 customers and 550 new partners at CBME China 2024, crediting the event for boosting brand visibility. Similarly, Nest Designs, a Canadian maternity brand, has leveraged the expo to gain insights into market trends and refine its strategies for the Asian market.The event’s structure enhances these opportunities. Exhibitors can book booths tailored to their needs, while VIP programs offer buyers priority access to product launches and curated supplier lists. CBME China also hosts high-value activities like private buyer meetings and the CBME Industry Seminar (CBMS), where industry leaders share data-driven insights on retail innovation and consumer behavior. These sessions, attended by thousands, provide actionable strategies for navigating challenges like supply chain disruptions and shifting demographics.
Innovation is the heartbeat of CBME China, with dedicated spaces like the World Debut Zone showcasing new-to-market products. The 2024 expo highlighted breakthroughs in wearable tech for infants, plant-based nutrition, and modular furniture designed for small urban homes. The CBME AWARDS further celebrate creativity, recognizing “Innovative Products” and “Most Attractive Products” that push industry boundaries. These awards not only elevate brands but also inspire competitors to rethink design and functionality.Technology plays a pivotal role in this innovation ecosystem. The Smart Retail Zone, for example, featured software solutions for inventory management and customer engagement, reflecting the rise of omnichannel retailing. Exhibitors demonstrated how data analytics and AI are transforming the shopping experience, from personalized recommendations to seamless online-offline integration. Meanwhile, the Supply Chain Expo, held concurrently, addressed logistical advancements, helping businesses optimize production and distribution in a post-pandemic world.
CBME China serves as a barometer for industry trends, offering a window into what drives consumer spending. Sustainability emerged as a dominant theme in 2024, with exhibitors showcasing recyclable packaging, organic textiles, and low-carbon manufacturing processes. This aligns with growing environmental awareness among Chinese consumers, particularly millennials and Gen Z parents who prioritize ethical brands. The Natural Products Zone saw a 62% increase in exhibitors since its inception, featuring organic foods, vegan supplements, and non-toxic toys.Personalization is another key trend. Brands are catering to niche demands, offering customizable clothing, tailored nutrition plans, and modular nursery setups. CBME China’s Children’s Wear Expo and Food & Health Expo highlighted these shifts, with exhibitors presenting adaptive clothing for children with sensory needs and allergen-free snacks. These products reflect a broader move toward inclusivity and individuality in parenting.Urbanization also shapes the market, as compact, multifunctional products gain traction in densely populated cities. Strollers that double as car seats and foldable cribs were standout offerings, addressing the needs of space-constrained families. CBME China’s ability to spotlight these trends ensures it remains a vital resource for businesses aiming to stay ahead of the curve.
Beyond commerce, CBME China fosters knowledge exchange through its robust lineup of seminars and forums. The CBME Industry Seminar (CBMS) in 2024 included over 40 sessions covering topics like e-commerce strategies, regulatory updates, and child safety standards. These discussions, attended by thousands, empower professionals with the tools to navigate a complex market. The event also hosts the Children Education Expo, focusing on early learning tools and parenting resources, reinforcing its commitment to holistic child development.Collaboration extends to the show floor, where interactive zones like the Outdoor Recreation & Sports Interactive Experience Zone engage visitors with hands-on product trials. These experiences build trust and allow buyers to evaluate quality firsthand. By blending education, innovation, and interaction, CBME China creates a vibrant ecosystem where ideas flourish and partnerships thrive.
The next edition, scheduled for July 16-18, 2025, at NECC Shanghai, promises to build on this legacy. Early bird registration is already open, offering VIP benefits like priority access and tailored exhibitor updates. Concurrent events, including the Toy Expo and Licensing Expo Shanghai, will expand the scope, bringing fresh perspectives on branding and intellectual property. With an expected 320,000 square meters of exhibition space, CBME China 2025 aims to attract even more global players, cementing its role as the industry’s epicenter.The event’s organizers are also doubling down on digital integration, enhancing the online platform to complement the physical expo. Virtual showrooms and live-streamed product demos will ensure accessibility for those unable to attend in person, reflecting the hybrid future of trade shows. This forward-thinking approach positions CBME China to adapt to global challenges, from travel restrictions to economic shifts.
CBME China is more than a trade fair; it’s a catalyst for progress in the children, baby, and maternity sector. By uniting diverse stakeholders—manufacturers, retailers, and thought leaders—it drives innovation, shapes consumer trends, and fuels economic growth. Its ability to anticipate market needs, from sustainable materials to smart technology, ensures it remains a beacon for the industry. As CBME China prepares for its 2025 edition, its influence will only grow, empowering businesses to create safer, smarter, and more sustainable products for families worldwide.